By Quantal Langford, Langfordesign
Developing a mission and purpose for your brand is what connects your brand to your audience emotionally. When your brand vision is concise, it allows you to communicate what your brand represents and how you wish to be perceived to your audience. It builds brand trust and loyalty. When that bond is sealed, through a strong inner vision of your brand, you build a tribe of followers that will buy your products and services, share your social media content and become advocates of your brand. Your brand vision shouldn’t be confined to various taglines and slogans. How do you see your brand evolving in the next 5 to 10 years? Your vision should be expansive enough to reflect a company’s future growth and what the company could become. Your vision should be aspirational, to connect with employees, management, and leadership and allow the vision to encompass each individual within the company. From hundreds of employees to an employee of one, allow the brand vision to be organic, flexible and adaptable to brand strategists, marketing, creative, and leadership. by Cathy Ellis
Everyone wants to stay home and avoid moving to one of those nursing homes or assisted living facilities and my mom and my husband and I feel the same way. You will know when it is the right time for you or a loved one when the household tasks are becoming overwhelming, you are not eating properly and basically you are feeling pretty isolated depending on other people to help you with most of your routine tasks. I have seen people who were living on frozen dinners, sitting in the same chair every day and basically doing nothing, but watch television MOVE TO ASSISTED LIVING and become active members of society again. by Amber Ter-Vrugt
Hot Topics! There’s a bunch… Special presentation Scripps Health property at Jefferson and Vista Way. Scripps is proposing a new medical office building in Oceanside and presented on the design and plans. Scripps will come back to a future meeting to ask for support from the committee. Chamber will be taking a deeper dive to research and consider positions on 51, 52, 54, 55, 56, 58, 65, 67 and measure A in an upcoming meeting. Over the past 5 years, Small Business owners have really understood that Social Media is a new way of doing Marketing in a non-threatening, non-intrusive environment. And, for various reasons, currently, Facebook has come to be the biggest channel one can pick in that arena.
However, while more and more businesses are getting a Facebook page, how well does yours work? And more importantly, what have you been doing with it? Last week the City of Oceanside along with the Oceanside Chamber of Commerce, Visit Oceanside, and Oceanside Sister Cities hosted 12 visitors from Oceanside's Sister City, Fuji Japan. Included in the visiting group were the Mayor of Fuji City and the President and C.E.O. of Fuji City Chamber of Commerce.
The visit included a reception at Hello Betty's recognizing the 25th anniversary of the Oceanside and Fuji City Sister City program. Long time chamber members Jim Schroder and Marti Farris who helped start the Sister City program were there to help celebrate, along with Mayor Jim Wood and Oceanside City Council members. Oceanside Chamber member, Sally McKay, owner of MG Travel, is currently traveling in Cuba and will be sharing her experiences via this blog. We hope you'll enjoy.
by Scott Ashton
Nestled in the quaint Cape Cod style village of the Oceanside Harbor is one of the community’s treasured establishments, Harbor Fish and Chips. Terry Cross, owner, will tell you that there is no one in Oceanside more passionate about fish than he is. Cross was born at Oceanside General Hospital and raised in the same Oceanside home his entire childhood. His dad taught him deer hunting and fishing; and his father-in-law, Doug McWha taught him how to run a commercial fishing boat when Cross was 20 years old. By John Moore, SonicSpider, LLC
Small businesses really struggle with getting their services and/or products in front of potential customers. Part of that struggle is that, in our modern fast paced and attention overloaded world, it seems to take more and more to overcome the din and dross of that world and somehow, stand out. The way around this is to stop chasing and start attracting.. in a sense, by standing under "THEIR" street light! You do this by being the business your customer wants to find... Hmm.. that sounds like a cat chasing its tail, funny but not productive. So what do I mean here with this "being the business your customer "wants" to find"? You start by knowing your customer, then purposely craft what you present (i.e. your website, your brick and mortar site), what you do and how you do, it so that it intersects with that customer, their world, their needs, their desires. Being visible means standing under the same street light that "your" customer is standing under, not under some random street light or shouting from the shadows . by Kristi Hawthorne, Oceanside Living Magazine
During the Great Depression, President Franklin D. Roosevelt established a works program in 1935 to help millions of unemployed Americans by creating building projects to provide jobs. The Works Progress Administration (or Works Projects Administration) was commonly known as the WPA. Throughout the U.S. these jobs put over 8 million people to work by building 650,000 miles of roads, thousands of parks and bridges, hundreds of airports, and over 100,000 public buildings. In addition, The Federal Arts Project employed artists to create public art. In Oceanside the WPA was responsible for building Oceanside’s first permanent Post Office building in 1935. This historic building also contains two projects commissioned by the Treasury Section of Fine Arts, which like the Federal Arts Project, provided murals and other art forms to decorate public buildings. A beautiful 16' x 6' mural of the San Luis Rey Valley and its Mission, entitled “Air Mail” by Elise Seeds hangs in the lobby. A carved wooden eagle and grille over the front entrance was done by Stuart Holmes. Last Thursday marked the Oceanside Chamber’s 11th Annual North County Health Fair at the Oceanside Civic Center Plaza. Hundreds of residents, along with visitors and members of the local business community came together to enjoy a beautiful day in the sun.
The event, presented by Tri-City Medical Center, offered community members an opportunity to get connected to the wide variety of health care resources that are available in Oceanside and surrounding communities. Dozens of exhibitors were on hand to provide information about the services offered by their businesses. Event sponsors included Scripps, Kaiser Permanente and Primary Care Associates/Cassidy Medical Group, Part of OptumCare. On October 13th, the Chamber’s Oceanside Senior Expo event will take place at the same venue. For more information on the Chamber’s upcoming events, visit our Special Events page. Oceanside’s restaurants and craft breweries are more than just a place to get a hot meal and a cold beer. They’re where we celebrate special occasions with friends and loved ones, experience new taste sensations, and where we satisfy our cravings by exploring San Diego County’s diverse cultures. Restaurants and craft breweries are also where many of us work to support our families, and they are a key driver of our region’s thriving economy. San Diego County is home to more than 2,500 restaurants from fine dining to fast casual, and 126 craft breweries from nano to internationally distributed brands. And there is one thing they all have in common – natural gas is essential to their current and future success.
There’s been a lot of talk about natural gas lately, but what hasn’t been discussed is how important it is for San Diego County. After all, it’s a clean energy source that is responsible for generating more than half of all the electricity used in our region. But it’s especially critical for the local restaurant and brewing industries. That’s because natural gas not only keeps the lights on, it also fires the brew kettles, cooks the food properly, keeps beer and food cold and the breweries and kitchens sanitary – all of which are crucial to highly functioning brewing and food service operations. by Jyotika Chand, RN
As a member of the Oceanside Chamber of Commerce you have some great perks. The chamber provides a variety of benefits for members to maximize their membership and one of them is the Plates for 8 events. They are hosted by a chamber member and at a member’s venue. This is a great opportunity for the company hosting the event to market and network with everyone attending! You get to eat some delicious food and get to know other chamber members in a casual environment. No pressure. No big crowds. This story was featured in the 2016 Oceanside Living Magazine: Arts, Culture, Food and Drink. You can view the full magazine here.
Photos and text by: Kierstin Hill The Sunset Market happens every Thursday evening from 5:00 – 9:00 pm on the corner of Tremont and Pier View Way. There are many unique people and even more unique stories behind the booth at the Market. A few stories are highlighted below: by Danielle Hass
The Stats:
You may not have taken 90 minutes to find a specific pen today; but, if you give these statistics some thought, you might be surprised to find how closely they reflect your own work life. Little minutes add up— 6 minutes trying to find the car keys, 3 minutes to find spare staples, 10 minutes searching for a document, your cell-phone, a phone number, you get the idea. And as the minutes add up, so do the dollars lost. by Kristi Hawthorne, Oceanside Living Magazine The “Antoinette W” is a familiar site in the Oceanside Harbor and its iconic turquoise and blue colors set it apart from the other boats. Built in 1978, in San Pedro, it was named after the original owner’s grandmother. Asked about changing the name of the “Antoinette W”, owner James Gardner said he only briefly contemplated it but never did because it’s considered bad luck. Gardner, a commercial fisherman, bought the boat, built as an albacore trawler, in 1985. He soon after converted it to haul live bait. In 1990 Gardner signed on as the lessee of the Oceanside Bait Company at the Harbor and brought the Antoinette to Oceanside. Along with a crew of three, he fishes up and down the coast between La Jolla and Dana Point. He supplies the bait to the bait company, which in turns provides live bait to Helgren’s Sportfishing and the general public. by: Kierstin and Katrina Hill
My sister and I ate our way through a world-tour in Oceanside! We went into each restaurant with an open mind and asked what the most traditional or most popular dish was – and just blindly ordered the server’s recommendation! We definitely ate some menu items that we never would have considered in the past – i.e. the tail of an ox (spoiler alert – it was ah-mazing!). We focused on nine different restaurants east of the I-5 with various cultural cuisines and ate extremely delicious food along the way. by Kristi Hawthorne, Oceanside Living Magazine 2016
Trees are an important part of any city, enhancing it with beauty and adding color, providing needed shade, as well as providing a habitat for wildlife. In 1884, Oceanside’s Founder Andrew Jackson Myers, began planting “wattle and blue gum trees on the avenues in Oceanside”. These trees are more commonly known as acacia and eucalyptus. Other early popular tree varieties included cypress and pine, which after a few years became “a nuisance, damaging sewers, sidewalks and the streets.” Palm trees lined Hill Street (now Coast Highway) as early as the 1890s and as Oceanside developed, its citizens continued to plant trees along its streets and avenues. In 1896 the newspaper reported that 155 palms were planted along with 200 pepper trees, 175 cypress, 275 pines and 420 sugar gums. by Quantal Langford
Imagine a boxing ring. On one side you have a seasoned boxer, with his gloves up, ready for the fight in hand. On the other side a basketball player with no gloves, no experience and no chance. As a brand, knowing the arena you compete in is crucial in defining how you want your brand to be perceived to your core market. Defining your arena isn’t hard. Just keep it clear and simple. Whether rebranding yourself or starting from scratch, this is one of the areas you don’t have to invest too much time in. For example my studio, Langfordesign, competes in the arena of “graphic design”. Even though my services also include brand development and consultation. This is how my audience perceives Langfordesign. Now once they connect with me through initial impressions, then I can offer my other services to them. by Kristi Hawthorne, from Oceanside Living Magazine
Oceanside has its own share of myths or urban legends that get passed around and soon become truth in the minds of many. Some of these are funny, minute details of Oceanside that never happened or in fact happened but are exaggerated. We take a look at just a few of those, along with some that might have happened. The Oceanside Pier was once a mile long. Exaggerated. None of Oceanside’s six piers have ever been a mile long. Many locals will recall that the “old pier” (the previous pier) was either “a mile long” or “longer than the present pier”. A mile is 5,280 feet long. The old pier was 1,941 feet long and today’s pier (built in 1987) is 1,942 feet long. by Kristi Hawthorne, from Oceanside Living Magazine
As Oceanside has developed over the years, we have acquired an eclectic array of structures which have been built over different time periods and that represent a variety of architecture styles. However, with time and neglect, once impressive buildings can lose their luster or when left vacant turn to eyesores. The general consensus may lean toward demolition but when a building can be repurposed, our downtown can maintain its history and character. If you are completely an online business, the answer can be simple and obvious, but for most small businesses that tend to try and mix the two - not so simple and not so obvious.
To help you understand were your business is with respect to this question, start by answering these questions:
Review your answers to these questions and then come back and try to answer main question in the title. So… Is your website a part of your business? Last Wednesday, the Oceanside Chamber held its Annual Awards and Recognition Luncheon at the El Camino Country Club. The Chamber, which is celebrating its 120th anniversary this year, recognized dozens of local businesses for their longtime support of the Chamber, including 75 year member, Weseloh Chevrolet.
Several businesses and community partners were also recognized with awards in ten different categories of excellence. Here's a quick look at our award winners: Small Business of the Year: Ashley's Party Rental Philanthropic Business of the Year: North County Lifeline Green Partner of the Year: Green Oceanside Patriotic Business of the Year: Pioneer Services Arts & Culture Partner of the Year: KOCT Innovator of the Year: Tri-City Medical Center Community Partner of the Year: Genentech Large Business of the Year: Gilead Oceanside Chamber Citizen of the Year: Chuck Atkinson Community Event of the Year: Kinane Events-Turkey Trot by Sara Johnson and Amber Ter-Vrugt, Oceanside Living Magazine 2016
Oceanside is a great place to get a buzz… a caffeine buzz, that is! We had entirely too much fun visiting our local coffee (and tea) houses. Through our vigorous research of the coffee gems of coastal Oceanside, we realized that Oceanside has something for EVERYONE. Each coffee house has its own special vibe, flavor and attributes. Whether you need a quiet place to relax, an edgy place to enjoy music, or a place you can bring your crazy kids and let them run-a-muck, we discovered you don’t have to leave our community to find it. Whatever scene you’re in the mood for, you can find it in Oceanside. The single commonality between all the places we sampled is quality. No matter what you chose, you’re going to have a darn good cup of joe… or tea! We hope our findings are helpful, …Now go get a buzz…! (From Oceanside Living Magazine 2016, by Scott Ashton)
Do you want to get excited about coffee? Just spend some time with Matt and Erika Rydell, owners of Stache Coffee in Oceanside and you’ll be inspired to learn more about this beverage that so many people around the world enjoy each day. Stache coffee was started in Matt’s garage and has been operating in a small warehouse space in Oceanside Industrial Park for the past two years. Growing up in Kauai, coffee was a big part of Matt’s culture. He will tell you that coffee fueled him through some of the busier times in his life, but his true love of coffee began shortly after leaving the United States to travel abroad. While on a trip to Indonesia, Matt met a Frenchman named J.P. DeGuine, who was traveling the world on bicycle. Matt found J.P. to be very inspirational, and a friendship ensued. by Amber Ter-Vrugt
Hot Topics! There’s a bunch… Brian Butler, Career Education Advisor discussed the California Career Pathways Trust Grant
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