A landmark incident has occurred in this country and it has affected millions of people. Richard Smith, CEO of Equifax is living the nightmare that haunts many administrators these days, especially if they are responsible for the security of people’s Personal Identifiable Information (PII). Not only is he getting criticized for one of the biggest breaches in US history at 143 million records, but also for the delay in notification, for the possible impropriety of executives selling stock before the news broke, and for not having in place a standard set of practices to follow in the event of a breach. After all, being in the business they are in, they should have assumed they would at some point be a target and be prepared for the reality. If they thought they were, they grossly underestimated their vulnerability and the expectation of the public.
The Oceanside Chamber's Annual Harbor Days event, presented by Tri-City Medical Center and Genentech, attracted large crowds once again. Attendees enjoyed over 200 exhibitors, including arts & craft booths and an expanded food court. The Nail & Sail event, sponsored by Rincon Band of Luiseño Indians continued to be a crowd favorite, as 15 teams competed to build a seaworthy vessel in just 2 hours.
With credit to San Diego Stand Down Founders, Robert Van Keuren and Dr. Jon Nachison who started their stand down thirty years ago in San Diego, Tom Cowan believed that North County should follow in that proud tradition of serving veterans in our community. After spending over a year talking to people and getting like minded veterans to adopt his idea for a Stand Down in the North County Area, The North County San Diego Veterans Stand Down (NCSDVSD) was established as a 501 c 3 charity.
Our first stand down was completed in January of 2017 at Green Oak Ranch in Vista. The VA Medical and Benefits teams, provided an opportunity for our veterans to receive needed services. The Green Oak ranch staff allowed our men and women to eat and sleep in a safe environment and help get their lives back together. We could not have done this event without the North County community pulling together and helping us provide food, clothing, legal services and volunteers who made our veterans feel like the community was behind them. by Tina F. Edwards, MD, World of Wellness, Healing Care
When you pay for something you expect to get something out of it. But, are you getting anything from the Healthcare you are buying for your employees? Are they healthier? Do they get good care? Do they have fewer sick days? Does any benefit accrue to you, the employer, for paying for this increasingly expensive service? Why are you paying for healthcare, anyway? When did employers become responsible for their employees health and why? Essentially, it was an accident of history and a change in the tax code. During World War II, one way to attract laborers to essential war-time factory work was to offer better fringe benefits. One of those was health-insurance. In 1943, the IRS decided that employer-based-healthcare would be tax free—and thus the standard of employer funded health-insurance was born.[i] Today, you probably pay a monthly amount for each of your employees to cover their health-insurance. That insurance, in turn, covers some or all of their health expenses. Usually, to keep costs low, you use a Health Maintenance Organization (HMO), perhaps with a large co-pay for each visit, or a PPO with a very large deductible. For that, they can potentially see their doctor after making an appointment for 1-2 weeks in advance. Maybe, if they are lucky, they can see some other provider that day or the next day if they are actually sick—and when do they call their doctors for an appointment? When they are well? The focus is rarely on preventing illness, but rather responding to it, maybe with pills, or hospitalization, or expensive testing. For each of those, they will pay a co-pay, usually ranging from $15 to $70 dollars, or more, for an ER visit when they can’t get in to see a regular doctor or urgent care. What, you may ask, is the alternative? There is a new movement among primary care doctors and their patients today called Direct Primary Care (DPC). Born of the idea that it is Primary Care that is the real driver of health, a growing wave of doctors have decided to opt out of the insurance game, and take their services directly to the patient. DPC patients pay a monthly fee to their doctor, usually less than $99 a month and averaging $50-$70/monthly, per patient, for most practices. Fees are usually based on age and family size. A DPC doctor limits their practice to less than a thousand patients, sometimes as little as three or four hundred. DPC doctors are available for same and next-day visits, texting, phone conversation, twitter messages, Facebook messages and even video chatting. DPC doctors can spend 30 minutes or an hour with patients, and can take all the time needed to do the right thing. DPC doctors recognize that the current insurance model for Primary Care doesn’t serve the doctor or the patient. Insurance companies derive their revenue from the stream of payments from employers and insured. It is to their benefit to see that patients get as little care, in as little time, as possible, so that they can keep the most money for the company. They have to build nice buildings and offices to house all the administrators and rule-writers they have to pay to decide what patients can and can’t get from their doctors. In short, they get between the doctor and the patient, and they make money doing it. DPC doctors know that good primary care can take care of 90%, or more, of everything patients need, and primary care is where the real work of health and wellness occur. What prevents this level of care in most traditional insurance-based doctors’ offices? First, the doctors have no time. To support the staff they need to comply with insurance and Medicare regulations, doctors have to have panels of 3000-5000 patients. That means they need to see thirty or more, patients, per day. That is why appointments are limited to seven to ten minutes on average, and doctors don’t listen to their patients. Second, they’ll do what they get paid to do. What they get paid to do is write their chart in such a way that their coders can code it “correctly” to get the most money out of the insurance company. They get paid for referring to specialists; they don’t get paid for listening to the patient long enough to figure out what is going on without that expensive referral. It sounds strange, but it’s true. Nothing in the current structure actually pays the doctor to sit and listen to the complex human beings that are their patients, and try to help them. Doctors don’t get paid to talk about grief, isolation or anxiety. They don’t get paid to talk about diet and exercise, and their role in not just being healthy, but feeling healthy. They don’t get paid to talk to patients about their goals and aspirations, and how doctors can help. In short, doctors aren’t being paid to do what their patients really need them to do, which is help them to live healthy and fulfilling lives. Direct Primary Care is a way to return to the roots of medicine, when the local doctor was a local resource for all kinds of health issues, not just strictly for handing out pills and referrals to other doctors. DPC doctors can help your business by keeping your employees healthy, fit, and energized. A healthy workforce is a productive workforce. If you’re among the growing number of employers who self-insures, DPC can help you keep those costs down by limiting referrals, expensive studies and ER visits to what is really needed, not just to what is convenient for the doctor overwhelmed by more than 30 patients a day. When one ER visit for a simple problem can cost your employees thousands of dollars, DPC pays for itself just in avoiding those expensive visits. When DPC doctors focus on your employees’ health, and getting them to work, ready to work, and keeping the contagious away from work, DPC pays for itself in productivity. When you combine DPC with a health-care-sharing program like Liberty Health Share, or low-cost policies that cover hospitalization and more catastrophic costs, DPC pays for itself by saving you money directly on employee health costs. Finally, when you are able to offer your employees excellent primary care for themselves and their entire family, at very low costs, DPC pays for itself by making you a more competitive employer. If you are frustrated by the current Health-care insurance system and looking for an alternative for yourself and your employees, look into Direct Primary Care. You can change your business to a better model, one that works for you and your employees. Information Resources: http://www.dpcfrontier.com/ http://www.businessinsider.com/direct-primary-care-a-no-insurance-healthcare-model-2017-3 http://www.aarp.org/health/health-insurance/info-08-2013/direct-primary-care.html http://www.heritage.org/health-care-reform/report/direct-primary-care-innovative-alternative-conventional-health-insurance Local DPC practices World of Wellness, Dr. Tina F. Edwards, www.wowhealingcare.com, reevoMD, Dr. Gordon Luan, www.reevomd.com, Encinitas Personal Healthcare, Dr. Marty Schulman, http://www.martyschulmanmd.com [i] Accidents of History Created the US Health System. Blumberg, Alex. Davidson, Adam, http://www.npr.org/templates/story/story.php?storyId=114045132 Today, Oceanside Chamber announced that its facility is running on 100% renewable energy thanks to San Diego Gas & Electric’s new EcoChoice program. The new, environmentally-friendly program is available to all residents and the Oceanside Chamber is hoping to set the stage for a more sustainable future.
By signing up for EcoChoice, participants can increase the amount of renewable energy powering their businesses or homes all while reducing their carbon footprint and their impact on climate change. Over 20,000 San Diego school children will go entire weekends not knowing if there will be enough food to eat.
These are not just kids from rural areas or low income neighborhoods. Nor are they kids of any particular race or ethnicity. You won't see their picture hanging on anyone's refrigerator door or their sad faces on late night television commercials with paid celebrity spokespersons pleading their cause. These are children from right here in our own communities, from all walks of life, who all have one thing in common... they're hungry. This summer, the Oceanside Chamber, along with MainStreet Oceanside and Visit Oceanside are taking on the task of helping Google provide coverage of local gems that are not accessible through Google's Street View program. The Oceanside team is utilizing the Google Trekker program to highlight many of Oceanside's "off-street" features such as the beach, pier, bike paths, Pier View Way Undercrossing, Artist Alley Pedestrian Promenade and the Oceanside Harbor.
On July 12th, the Oceanside Chamber held its annual Awards & Recognition Luncheon to honor over 100 local businesses for their support of the Chamber and community. Dozens of members were recognized for their Chamber membership anniversaries of 5, 10, 15... all the way up to 65 years of membership, celebrated by Orco Block & Hardscape. The Chamber also recognized the excellence of our local business community with the following awards: Small Business of the Year, Education Partner of the Year, Non-Profit of the Year, Green Business of the Year, Citizen of the Year and Elected Official of the Year.
On Wednesday, June 12th, nearly 200 community leaders came together for the Oceanside Chamber's Annual Oceanside Heroes Reception, presented by Tri-City Medical Center. The community recognized members of the Oceanside Police Department, Fire Department, Lifeguards and Oceanside Unified School district for their outstanding contributions to the well-being of the City of Oceanside.
In early May, the Oceanside City Council voted to transition from at-large council elections to district elections in order to avoid a potential lawsuit threatened under the California Voting Rights Act.
Numerous community meetings and public hearing took place during May and June in order to provide for community input into the districting process. The Chamber was represented at each of the meetings and has been a strong voice for the business community in the process. With the Race Across America (RAAM) about to begin, the Oceanside Chamber wants to take a minute to offer our best wishes to Team Oceanside! To follow Team Oceanside's progress over the coming days and support their efforts to raise funds for Rady Children's Hospital, please take a minute to visit their website and Facebook pages...
https://oceansideraam.com/ https://www.facebook.com/TeamOceansideRAAM/ Walking into 608 gives you the feeling of a rustic, but quite chic, place to go to enjoy the company of friends, sip good drink, and experience fantastic food. By fantastic food, I mean imaginative, delectable, real food that restores your faith in the fresh and simple without being boring. Allow me to share my favorites from the menu.
On May 20, 2017, the Oceanside Chamber of Commerce held its 16th Annual Operation Appreciation. An estimated crowd of 4,000 - 5,000 active duty military family members were treated to a day of food, entertainment and family activities.
Opening ceremonies were attended by Congressman Darrell Issa, Col. John Polidoro, SgtMaj Ernie Rose, Oceanside Deputy Mayor Chuck Lowery, Oceanside City Councilmember Jerry Kern and San Marcos Mayor Jim Desmond. Content Marketing is one of the hot trends in branding these days. From creating landing pages to gather emails, creating a blog and affiliate marketing content to social media graphics and video. If created and curated properly, your content can create huge dividends for your brand.
The biggest response I have received from clients and others I advise is that they have a hard time coming up with ideas to even get started creating content or finding ways to leverage their brand. So in this post I’ll give you three unique ways to help leverage your brand presence to your audience and create a cycle of content to lead them to your website, create a new customer, and in this post, a new revenue model for your brand. April is “International Customer Loyalty Month” and even though building customer loyalty should be a year-round strategy, this is a good time to plan on how you can improve on relationships with your customers.
We all know the statistics: studies show that it costs at least 5 times more to attract a new customer than it does to keep an existing one. Not only that, but loyal customers spend more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers, confirms a 2016 Customer Loyalty Statistics Research. So, if retaining customers is less expensive than acquiring new ones, and if it’s proven that loyal customers spend more, it makes sense to work on building Loyalty with your existing customers, doesn’t it? In this article, I will give you 3 quick ways that you can beef-up your customer loyalty program during this International Customer Loyalty Month: With the pace of technology today, the walls that minded us as creatives are opening. Gone are the days of being tied to your computer at your office or cubicle. Many freelancers enjoy the flexibility and freedom associated with their lifestyle. That still doesn’t mean that we can’t ignore our client needs and deadlines. From coffee shops to airports, technology offers us the power to create great work for our clients virtually anywhere.
When I want to get out of the house, coffee shops or bookstores can be my secondary headquarters. To produce great work on the go, there are five tools I require to help me create awesome work and thrive as a creative. These are in no specific order or importance, but these tools have helped me get projects done on time, no matter where I am. With all the exciting new development taking place in downtown Oceanside, you may be surprised that are still many great parking options available within walking distance of most of the key downtown attractions.
Thank you to our friends at MainStreet Oceanside for sharing this video with us! The Oceanside Chamber of Commerce honored Camp Pendleton’s top Marines and Sailors from various units at their annual Enlisted Recognition Reception on Thursday, February 23, 2017. The reception took place at the Veterans Association of North County (VANC) located at 1617 Mission Avenue, in Oceanside.
Congressman Darrell Issa was in attendance to address the troops and spent time after the ceremony speaking with individual Marines and Sailors and their guests. The keynote speaker for the event was Colonel John R. Polidoro, Jr., Commanding Officer of Headquarters and Support BN, MCB Camp Pendleton. The Oceanside Chamber recently sent a letter of support to the Oceanside Planning Commission encouraging the opportunity for residents and business owners in the South Morro Hills area of Oceanside to put together a community vision plan centered on the concept of agritourism.
According to Chamber CEO, Scott Ashton, “the Oceanside Chamber of Commerce recognizes that the 3500 acres of South Morro Hills agricultural land is a unique and valuable asset for Oceanside. The possibility of creating agritourism opportunities in this community is exciting and compelling and the Chamber wants to do whatever possible to give this vision a chance to develop.” Some of the possibilities discussed for the farmland have included bed & breakfasts and boutique hotels. Along those lines, the Chamber’s Board of Directors voted last month to support a window of time of 24 months for a community vision plan to be developed for this area. During this period of time, the Chamber’s intention is to not support individual projects proposed for this area. Chamber staff and volunteer leadership will continue to remain engaged with the property owners and city leaders during this time period. Lori Lawson is a LegalShield Director and is an ID Shield specialist. Her company, New Line Associates is located here in Oceanside and she has been a Chamber member for over ten years. Visit their website at newlineassociates.com. Email her at [email protected] for a free, no obligation fifteen-minute consultation.
![]() By Glen Newhart, MBA, CFRE (Certified Fundraising Executive) It’s tax season, and while you’re thinking of it, it’s the perfect time to create an action plan for charitable giving in 2017. While you have until the end of the year to make donations, if you start researching and planning your donations now, you’ll have time to make thoughtful contributions that benefit both you and your community all year-long. Here are three charitable giving tips that will warm your heart and your wallet: 1. Look local While there are many highly visible national societies focused on specific diseases and international disaster relief, don’t overlook opportunities to give close to home. When you give close to home, your dollars stay in the community and you can see your dollars in action. Donating to a community hospital foundation, local wildlife habitat restoration or youth development group will make a positive impact on your community that you’ll benefit from for years to come. Local organizations don’t always have the same advertising budgets as national nonprofits to reach you, so you may have to do a bit of research to find them. The IRS provides an online tool to identify organizations eligible to receive tax-deductible charitable contributions and you can narrow it by the community you live in. Search for “Exempt Organizations Select Check” online or visit: https://apps.irs.gov/app/eos/. At the February 15th Oceanside City Council Meeting, during the Mayor's Business Spotlight, the Oceanside Chamber was pleased to recognize Lori Boody of the American Cancer Society - Relay for Life as Chamber Member of the Month.
Lori has been a very active member of the chamber, rallying many of our local business community members to participate in Relay for Life Oceanside. In addition to her service to the Chamber and American Cancer Society, Lori has been a business owner for 26 years and a volunteer for numerous community organizations including Oceanside Unified School District, Oceanside Bond Oversight Committee, Oceanside Senior Center and the Oceanside Museum of Art. Chamber CEO, Scott Ashton and Membership Director David Zumaya joined Oceanside Mayor Jim Wood in recognizing Lori. Oceanside Chamber Releases New MILITARY Magazine Commemorating Camp Pendleton’s 75th Anniversary1/23/2017
The Oceanside Chamber of Commerce debuted its newest magazine "Camp Pendleton Celebrating 75 Years" at a launch party on January 19. A partnership of the Oceanside Chamber and Camp Pendleton Historical Society, the commemorative military publication was developed over a period of several months last year.
Hosted by the Oceanside Chamber of Commerce and Pacific Marine Credit Union, the event objective was to recognize and honor the Camp Pendleton Marine Corps base for its significant historical and ongoing contributions to the community over the past 75 years. Invitees included the Oceanside Chamber's Board of Directors, military partners, press, Chamber staff, the Oceanside Chamber's military committee members and advisors, and those supporting local and national military efforts and armed forces including, Camp Pendleton, the Marine Corps, all those stationed at the base including Navy, Sailors, and Reservists. Remarks by local VIPs, military dignitaries, and elected officials including CA Assemblymember Rocky Chavez, Oceanside Mayor Jim Wood, Oceanside Councilmember Jerry Kern, Colonel John Polidoro, Camp Pendleton Historical Society President Dick Rothwell and Oceanside Chamber of Commerce CEO, Scott Ashton, were recorded in a series of video snippets viewable in the Oceanside Chamber's YouTube Channel. Packed with historical timelines, photos from the Oceanside Historical Society photo collection, and feature stories composed by local historians, and those knowledgeable in area history, including Paul Durrance, Cal Frantz, Bo Hellman, Faye Jonason, Lauren Kelly-Hill, and Bill Parsons. A preview of the "Table of Contents" denotes time frames covered include pre-Marine Corps base history from 1769 to 1942, through today. The stories detail the original land survey and acquisition, Major Generals, base statistics, natural resources, base housing, the arrival of Women Marines Aboard Camp Pendleton, the fascinating Navajo Code Talkers, Presidents who visited the base, Hollywood and Camp Pendleton, the Camp Pendleton rodeo, plus the celebratory dedication ceremony, complete with a visit by sitting president Franklin Delano Roosevelt "FDR" himself. This is a true historical commemorative and keepsake publication that you and your family are sure to enjoy for years to come. Following is a partial list of the Oceanside Chamber's publication viewing channels: Oceanside Chamber publications, Chamber's ISSUU publishing channel, Chamber's Facebook publication channel (displays last twelve Chamber publications). Oceanside Chamber of Commerce (760) 722-1534 928 N Coast Hwy Oceanside, CA 92054 [email protected] #military #marines #usmarines #marinecorps #womenmarines #camppendleton #marinecorpsbase #75YearsAboardCampPendleton #oceanside #oside #california #militarybase #usmilitarybase #sailors #navy #oceansidechamber #osidechamber #historical #historicalsociety #camppendletonhistory #camppendletonhistorical by Quantal Langford
I hope everyone is having a great start to 2017. For all my entrepreneurs, leaders and creatives, are you keeping on track with strategies or goals you wanted to implement for this month? For me, there’s technology and online marketing strategies I am starting to implement as well as some offline strategies that I think could be huge for your brand presence in 2017. 1. Video Content This is a strategy I expect many online entrepreneurs and businesses to use heavily as a part of their marketing strategy. From a recent survey, video content consumed by audiences could account for 70% of content through social media. In a recent consultation with a leadership coach, he was looking for various ways to increase his brand presence. I asked him about FB Live Feeds and incorporating more of these in his content marketing. The results have skyrocketed for him from a branding perspective. His live feeds have reach thousands of people on each live post. Also mentioning any blog articles as well as his website address to funnel his audience into his website is key. |
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